Pakistan Navy Special Branch PR (Public Relation)
In the vast expanse of Pakistan’s maritime domain, the Pakistan Navy plays a pivotal role in safeguarding the nation’s interests and territorial waters. Beyond its conventional operational roles, the Pakistan Navy also boasts a dedicated Special Branch PR (Public Relations), a vital component responsible for shaping the Navy’s public image, fostering communication with the public, and promoting understanding and trust.
If you want to join Pak Navy as an Officer through Short Service Commission (SSC) in Special Branch PR (Public Relations), then see here about eligibility Criteria, test pattern, and syllabus.
- Start Date of Online Registration in Special Branch (PR) of Pak Navy: 27 Nov, 2022
- Last Date of Online Registration in Special Branch (PR) of Pak Navy: 11 Dec, 2022
Eligibility Criteria of Pakistan Navy Special Branch PR
Every candidate who wants to join Pakistan Navy as a Commissioned Officer in Special Branch (PR) Public Relations can apply for it. He / She must fulfill the following criteria before applying in Special Brach (PR).
- Gender: Male / Female
- Age : 21 to 28 Years
- Rank: After Graduation, initial rank is being awarded as Sub Lieutenant which is equal to Lieutenant in Pak Army and Flying Officer in PAF.
- Educational Qualification: Candidate must have qualification of MS/ MSc/ BS (CGPA 3.0 or above) in following discipline:
- Mass Communication
- Journalism
- IR/ DSS
- Media Sciences
- TV / Film production
Test Pattern and Syllabus of Pakistan Navy Special Branch (PR)
If you want to apply in Pak Navy Special Branch PR (Public Relations) then following tests will be conducted at the selection centers of Pakistan Navy during selection process after online registration at official website of Pak Navy.
- Intelligence Tests (Total Questions: 100, Time: 40 Min, Passing Marks: 50%)
- Academic Test (Total Questions: 75 to 100, Time: 35 to 40 Min, Passing Marks: 50%)
- Interview
- Medical Examination
- Psychological Tests
Syllabus for the Academic Tests in Special Branch PR
Mass Communication:
- Introduction to Mass Communication
- Media and Society
- Journalism Ethics and Law
- Media Writing and Reporting
- Media Research and Analysis
- Public Relations and Advertising
- Media Management and Economics
- Digital Media and Social Networking
- Media Effects and Audience Analysis
- Broadcast Journalism
- Print Journalism
- Media and Cultural Studies
Journalism:
- Introduction to Journalism
- News Writing and Reporting
- Feature Writing
- Investigative Journalism
- Broadcast Journalism
- Photojournalism
- Journalism Ethics and Law
- Media Editing and Proofreading
- Magazine Writing and Editing
- Online Journalism and Blogging
- Media and Politics
- Data Journalism
TV/Film Production:
- Introduction to TV/Film Production
- Screenwriting and Scriptwriting
- Cinematography
- Film and Video Editing
- Sound Design and Audio Production
- TV and Film Directing
- Production Management
- Lighting Techniques
- Special Effects and Animation
- Documentary Filmmaking
- Film Theory and Criticism
- Producing for Television and Film
Media Sciences:
- Introduction to Media Sciences
- Media History and Theories
- Media and Communication Theories
- Media Research Methods
- Media Psychology and Communication
- Media Ethics and Regulation
- New Media and Digital Culture
- Media and Gender Studies
- Media Literacy and Education
- Media Production Techniques
- Media and Cultural Studies
- Media and Globalization
International Relations:
- Introduction to International Relations
- International Politics
- Diplomacy and Foreign Policy
- Global Governance and International Organizations
- Conflict Resolution and Peace Studies
- International Law and Human Rights
- International Political Economy
- Security Studies
- Comparative Politics
- Regional Studies
- Media and International Relations
- Contemporary Global Issues
Development Studies (DSS – Development Studies and Sustainability):
- Introduction to Development Studies
- Development Theories and Approaches
- Sustainable Development
- Poverty and Inequality
- Gender and Development
- Environmental Sustainability
- Development Economics
- Globalization and Development
- Social Movements and Development
- Development Policy and Planning
- Media and Development
- Rural and Urban Development
Role and Tasks of Pakistan Navy Special Branch (PR)
Before delving into the specifics of the Special Branch PR, it is crucial to understand the fundamental role of public relations within the Pakistan Navy. Public relations serve as a bridge connecting the Navy with the civilian population, the media, and other governmental entities.
The Special Branch of Public Relations in the Pakistan Navy was established with the vision to enhance transparency, maintain positive relationships with the public, and disseminate accurate and timely information about the Navy’s activities.
Managing Media Relations
One of the primary responsibilities of the Special Branch is to manage media relations. This involves working closely with journalists, press outlets, and news agencies to ensure accurate reporting of the Navy’s operations and events.
Organizing Public Events
To engage with the public and foster a sense of understanding and trust, the Special Branch organizes various public events, including naval exhibitions, fleet visits, and community outreach programs.
Crisis Communication
During times of crisis or emergencies, the Special Branch PR takes charge of crisis communication. It ensures that the public receives accurate and reliable information promptly, helping to mitigate misinformation and panic.
Social Media Management
In the digital age, social media has become a powerful tool for communication. The Special Branch actively manages the Navy’s social media presence, disseminating information and engaging with the audience.
Strengthening National Pride
The Special Branch PR plays a vital role in strengthening national pride and patriotism by showcasing the Navy’s achievements, contributions, and commitment to safeguarding the nation.
Joint Public Relations Initiatives
To foster a cohesive image of the Armed Forces, the Special Branch PR collaborates with public relations teams from other branches, promoting unity and solidarity.
Impact of Public Relations Efforts
The efforts of the Special Branch PR have yielded substantial results over the years. Public perception of the Pakistan Navy has improved significantly, and the Navy is regarded as a symbol of national pride and strength.
Conclusion
The Special Branch PR (Public Relations) in the Pakistan Navy serves as a crucial component in shaping the Navy’s public image, fostering communication with the public, and promoting understanding and trust. Through effective media management, public events, crisis communication, and social media engagement, the Special Branch strengthens national pride and contributes to a positive image of the Navy.